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The social media audience metric measures people by the strength of their identifiable networks. It’s all about people, who in your networks are identifiable, who in your followers is out there contributing and building their own networks?
There are different ways to assess reach and in the table you see it measured as “pull”. To quote PeekYou: Simply put, if an individual has a Pull of 10x, that means that the audience the individual in question could reach is at least ten times greater than that of the average social media user.In other words, if someone with a Pull of 10x posted a Tweet, it would receive the same audience coverage as 10 average people tweeting the same message.
Table shows the pull of some top influencers. I ve put only the pull. Original article includes more factors.
Name Pull (X)
Chris Brogan 2,859
Ann Handley 2,788
Gary Vaynerchuk 2,116
Robert
Scoble 2,089
Scott Stratten 2,079
Reg Saddler 1,839
Jason Falls 1,821
Scott Monty 1,776
Mari Smith 1,651
Pam Moore 1,458
Original Article:http://www.forbes.com/sites/haydnshaughnessy/2011/12/02/who-are-the-top-10-influencers-in-social-media/2/
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