Yes, the Swedish government has handed over its Twitter account @Sweden to its people. Found a post on Mashable. Heres the idea.
- One Swedish citizen will control the handle each week, tweeting about whatever they’d like, as part of a new project called Curators of Sweden.
- Curators of Sweden is based around the idea that no single voice can represent the country, so a slew of guest Swedish curators will do the best job to portray the national character.
- First to get behind the @sweden helm is Jack Wermer, a writer and marketer, who started his stint on Dec. 10.
- VisitSweden, the tourism ministry that had been updating the @sweden account since January 2009 says it chose the curators because they represent the country’s values and skills, such as gay rights, fashion, design and innovation.
- In the coming weeks, @sweden followers can expect tweets from an ad agency founder who owns a farm, a suburban writer, a priest, a teacher and a coffee-drinking lesbian trucker .
This is a really interesting initiative. The fact that only select people will handle the account makes it more stable and safe. What do you think?
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