#35.
Google closed its $400 million dollar Admeld deal. Google owns one of the major chunks in the display advertising sector and this will add to Google power in this field.
This is what they say in the blog post:
"The opportunity for major online publishers is huge...and growing. People are spending more and more time consuming online content across numerous devices, advertisers are running more online and mobile campaigns to reach them; and ads continue to get more engaging and relevant. This represents an unprecedented moment for publishers. We believe that improved technology and services can help publishers seize it and make online advertising work much better."
On top of this Google already owns 'Doubleclick for publishers' and 'Doubleclick Ad exchange'
Admeld and Doubleclick will be operating separately as of now but we can expect them to combine and explore entirely new solutions.
Here's the original post on Google's blog:http://googleblog.blogspot.com/2011/12/take-walk-on-sell-side.html
Google closed its $400 million dollar Admeld deal. Google owns one of the major chunks in the display advertising sector and this will add to Google power in this field.
This is what they say in the blog post:
"The opportunity for major online publishers is huge...and growing. People are spending more and more time consuming online content across numerous devices, advertisers are running more online and mobile campaigns to reach them; and ads continue to get more engaging and relevant. This represents an unprecedented moment for publishers. We believe that improved technology and services can help publishers seize it and make online advertising work much better."On top of this Google already owns 'Doubleclick for publishers' and 'Doubleclick Ad exchange'
Admeld and Doubleclick will be operating separately as of now but we can expect them to combine and explore entirely new solutions.
Here's the original post on Google's blog:http://googleblog.blogspot.com/2011/12/take-walk-on-sell-side.html
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